Human-Grade Dog Food Brand Ollie, Van Leeuwen Partner to Launch Ice Cream for Pups
Van Leeuwen Ice Cream, the Brooklyn-born and nationally beloved ice cream brand known for its made-from-scratch dairy and vegan ice cream, has teamed up with fresh, human-grade dog food brand Ollie to launch its first-ever ice cream for dogs. The new offering is available at Van Leeuwen scoop shops across the country, as well as at most Petco locations nationally and online at the Petco website. Additionally, Ollie subscribers can add the ice cream to their orders, and those who join an Ollie subscription from June 3 to 13 will receive a free pint with their purchase.
Van Leeuwen and Ollie collaborated to create a signature peanut butter and banana recipe that pups will love. The non-dairy ice cream is sweet and salty, featuring swirls of drool-worthy peanut butter and gets the bark of approval. The partnership underscores the mission of both Ollie and Van Leeuwen to deliver delicious food made with simple, premium ingredients that contribute to a happy life. This ice cream uses all dog-safe, premium ingredients that meet both Ollie and Van Leeuwen’s quality standards.
In addition, Van Leeuwen and Ollie are hosting a series of ice cream truck events from coast to coast to celebrate the launch. The events will feature complimentary tastings of the new ice cream for all dogs, as well as free scoops of Van Leeuwen favorites for humans.
The celebratory events will take place:
● June 1: New York City, Washington Square Park
● June 2: New York City, Union Square
● June 8: Los Angeles, Abbot Kinney
● July 9: Petco Park in San Diego (ice cream for dogs only)
Ben Van Leeuwen, Van Leeuwen co-founder and CEO, said: “We’re excited to partner with Ollie to create an extra special treat for pups. It’s the perfect flavor combo – my dog Hachi and our office dogs taste-tested it and could not get enough of it. We hope yours will love it too.”
“At Ollie, quality is always top of mind. Not just when it comes to sourcing our fresh ingredients, but also the quality of our dogs’ lives,” said Nick Stafford, Ollie CEO. “We wholeheartedly agree with Van Leeuwen that happiness is healthiness, which is why we put just as much love and care into our treats as we do our main meals. We want dogs to live long, healthy lives filled with the joy and adoration they deserve, fueled by the nutrition they need. I am beyond thrilled about this collaboration, which will bring even more enjoyment to our beloved dogs.”
